Vehicle Tracking in the GPS Industry is one of
the fastest growing technology spaces is seemingly heading towards a new and
exciting opportunity that has the potential to radically increase GPS
compliance levels in India. In recent times, the industry has grown through the
effective combination of Software and hardware integrator, Developers and
Solution Marketers. GPS based Fleet Management & Vehicle Tracking Solutions and its analytic have penetrated the
operations of Cargo Fleet Owners, Big Transport Companies and Cab Management
Services, with more users and industries adopting them as a best practice.
The next big opportunity for the OEM’s in the GPS industry is to reach up a whole new
scale of users and vehicles. OEM would refer to any company that originally
builds a given product that is to be sold to other companies for re branding and
reselling. This will help in ramping up distribution and penetration among
different user bases. Imagine every vehicle getting manufactured is GPS
enabled! Vehicle Tracking GPS devices and Fleet Management has evolved with the
technological advancements.
For companies to succeed as an OEM in the GPS spaceit is imperative to have strong technical capabilities to achieve
flexibility and width in hardware design and manufacturing.The ability to
produce at scale, a range of custom-featured GPS hardware is critical. Equally
critical is having a wide service network to uphold the customer experience.
Having a strong manufacturing and service
network only gets you so far, though. What will help differentiate a company in
this space from the rest is the width of the software solution underpinning the
GPS systems. A flexible software architecture with a wide range of solutions
and analytic to suit different types of end-users will truly add value to
every vehicle owner and determine the success of the OEM.
Different types of vehicles and users have
different expectations and uses of a GPS system. One solution definitely
doesn’t fit all! The ideal OEM Software solution will have a variety of
interfaces, solutions sets, reports, notifications, analytic and data-sharing
methodologies to suit all vehicle types from a cargo fleet to a taxi, from a
school bus to a private vehicle.
A Truck Owner would want to track the distance
traveled by his vehicle, fuel efficiency, utilization and the ability to share
his vehicle location with his customers
Personal Car owners use GPS for their
vehicle’s security and to monitor its health.
Manufacturing Industries track the delivery
compliance and require shipment visibility to at their plants and retailer
points.
Delivery vehicles based operation’s chief
requirement would be route optimization tools on the basis of GPS data
Tracking solutions in School Buses need to be
able to integrate visibility and alerts to parents and school management.
Similarly public and private passenger
transport vehicles, cab management services all have different requirements
that are relevant to their respective operations and businesses.
With such diverse needs for different
end-users, it becomes critical for any OEM in the GPS space to have flexible
architecture with a variety of solutions to cater to each vehicle-owner – both
to be able to handle the scale of the opportunity and to truly offer relevant
solutions to the vehicle owners.
