Growth of vehicle tracking in the GPS industry

Vehicle Tracking in the GPS Industry is one of the fastest growing technology spaces is seemingly heading towards a new and exciting opportunity that has the potential to radically increase GPS compliance levels in India. In recent times, the industry has grown through the effective combination of Software and hardware integrator, Developers and Solution Marketers. GPS based Fleet Management & Vehicle Tracking Solutions and its analytic have penetrated the operations of Cargo Fleet Owners, Big Transport Companies and Cab Management Services, with more users and industries adopting them as a best practice.

The next big opportunity for the OEM’s in the GPS industry is to reach up a whole new scale of users and vehicles. OEM would refer to any company that originally builds a given product that is to be sold to other companies for re branding and reselling. This will help in ramping up distribution and penetration among different user bases. Imagine every vehicle getting manufactured is GPS enabled! Vehicle Tracking GPS devices and Fleet Management has evolved with the technological advancements.

For companies to succeed as an OEM in the GPS spaceit is imperative to have strong technical capabilities to achieve flexibility and width in hardware design and manufacturing.The ability to produce at scale, a range of custom-featured GPS hardware is critical. Equally critical is having a wide service network to uphold the customer experience.

Having a strong manufacturing and service network only gets you so far, though. What will help differentiate a company in this space from the rest is the width of the software solution underpinning the GPS systems. A flexible software architecture with a wide range of solutions and analytic to suit different types of end-users will truly add value to every vehicle owner and determine the success of the OEM.

Different types of vehicles and users have different expectations and uses of a GPS system. One solution definitely doesn’t fit all! The ideal OEM Software solution will have a variety of interfaces, solutions sets, reports, notifications, analytic and data-sharing methodologies to suit all vehicle types from a cargo fleet to a taxi, from a school bus to a private vehicle.

A Truck Owner would want to track the distance traveled by his vehicle, fuel efficiency, utilization and the ability to share his vehicle location with his customers

Personal Car owners use GPS for their vehicle’s security and to monitor its health.

Manufacturing Industries track the delivery compliance and require shipment visibility to at their plants and retailer points.

Delivery vehicles based operation’s chief requirement would be route optimization tools on the basis of GPS data

Tracking solutions in School Buses need to be able to integrate visibility and alerts to parents and school management.

Similarly public and private passenger transport vehicles, cab management services all have different requirements that are relevant to their respective operations and businesses.

With such diverse needs for different end-users, it becomes critical for any OEM in the GPS space to have flexible architecture with a variety of solutions to cater to each vehicle-owner – both to be able to handle the scale of the opportunity and to truly offer relevant solutions to the vehicle owners.

http://www.axestrack.com/